Case Studies

WE WIN CAMPAIGNS

Does good design win? While design alone won’t put you over the top, the quality of your image is key to establishing credibility with voters and donors. How well or how poorly your message is presented can mean the difference between success and failure. This simple premise is the basis for the entire advertising industry.

If you are here, it might be because you know something has changed. You know that we live in a visual culture and that stakeholders now decide where to spend time and money based largely on their perception of your organization. Their perception becomes your reality. That’s where we come in.

The visual landscape is saturated with brand images and marketing messages. Gone are the days when home brew will do. You are no longer judged against your competitors, but against a larger national standard. In 2008, Barack Obama’s sophisticated visual vocabulary shattered the old constraints of political identities and changed the look of politics for the better. In the process, he raised voter and stakeholder expectations. We help you meet and exceed those expectations, based on your strategic objectives and budget.

It’s time to up your game. Clean, clear and consistent. Yes indeed, good design wins.


Representative Pat Gardner

Georgia House of Representatives • HD 57
2012 Primary Election

By updating Pat’s existing campaign brand, and showcasing within contemporary layouts of vivid color and warm photography, we created a strong, consistent image to better frame the campaign’s message and engage voters across all platforms and media.

  • Website design and production
  • Facebook page design and management
  • Email templates
  • Palm Cards
  • Door Hangers
  • Direct Mail
  • Not shown, contrast mail
  • Photography

 

Representative Stacey Evans

Georgia House of Representatives • HD 42

We created a clean image for this fresh new candidate seeking election for the first time in 2010. Following the election, all materials were re-purposed for constituency outreach. Rep. Evans ran unopposed in 2012. We believe this was due, in no small part, to her superior constituency outreach and responsiveness.

  • Brand Design
  • Website Design and Production
  • Letterhead and envelopes
  • Business and note cards
  • Yard Signs
  • Email Templates
  • Palm Cards


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